Over the course of half a century, the television industry has seen
many startling advances. One such recent advance is the advent of truly
interactive television (iTV). From video on demand and on-screen
program guides (EPGs) to the ability to book your next holiday right
from your remote control, iTV promises a more encompassing and
streamlined television experience.
The ability of television to capture an audience is key, and
broadcasters, well aware of the increase in "noise" from other media,
are more keen than ever to hook audiences to their shows. However, a
"two screen" approach to interactivity can push viewers away from the
program and toward the computer. Far better — for both the viewer and
the broadcaster — is an interactive experience that does not
require leaving the TV room to interact through a PC.
The Limitless
Possibilities of iTV
The applications that can run on television are vast in number and
scope, and are only limited by the imagination of the iTV application
developer. Sports broadcasts can be more captivating when viewers can
get the stats they want to see when they want to see them. If they want
to know why their favorite player isn't on the field, the iTV
experience can tell them. Want to vote for your favorite pop star? iTV
allows interactive polling of viewers, which can directly affect
current or future shows!
Interactive advertising spots (iADs) provide advertisers the ability to
capture their audience and allow for a themed experience based on their
products. Research from interactive advertising broadcasts in Europe
has shown that iADs are a keen way to engross the target market.
Meanwhile, games as well as on-screen betting are great revenue
generators, as they offer more from the television experience.
iTV Is Better TV
In essence, iTV enables viewers to have a more engrossing — read,
BETTER — television viewing experience. That said, iTV solutions from
Softel-USA are positioned to make this potentially complicated process
easier to realize and more cost effective, delivering ROI that will
positively impact your organization.
New To All of This?
We’re here to help! Our professional services team offers a range of
consulting and strategic training services to ensure your move into iTV
is totally successful.
|
